Thursday, July 23, 2009

Catchy Slogans & Jingles

They just don't make commercials like they used to.

Do you remember when the jingles or slogans to a commercial were so universally recognized that you could repeat the slogan and everyone would instantly know what you were referring to?

- where's the beef? (Wendy's)
- it's the big chunk of fudge! (Oh! Henry)
- I've fallen and I can't get up! (Medic Alert)
- Mikey likes it! (Life cereal)
- This is your brain on drugs
- it melts in your mouth, not in your hand (M&M's)
- finger lickin' good (Kentucky Fried Chicken)

What is it about these commercials that make me feel so good? If I was rational about it, I would see that it has nothing to do with their awesome direction, writing, acting, etc. I think it's just my nostalgia for a time when I had nothing better to do than watch tv and memorize slogans. There is something to be said for the catchy commercials. They're timeless.

"I'd like to buy the world a Coke..."

"I don't want to grow up, I'm a Toys R Us kid..."

"my bologna has a first name, it's O-S-C-A-R..."

And remember the California Raisins?

This assignment was hosted by Mama Kat's Writer's Workshop at Mama's Losin' It.



monica said...

Oh this is so true! I don't remember any commerical's now but those ones that you listed are classic one's. Great writing. Stopping in from Writers Workshop

Unknown Mami said...

Oh you did good with this prompt. As soon as I started reading it I thought, "Yup, it's true!"

Krazy said...

As I sit here sipping my coke, munching on some M&Ms, I think I need to have some KFC Chicken. Thank you for bringing back fond memories of a life less complicated by responsibilities. Oh and thank you for the wonderful compliment. Make sure to keep reading.. Some life long insights will be forth coming.

Grammy Suzzy and DJ Doran said...

I have just totally given up on tv...except for create tv! I did used to love those Johnson and Johnson may remember...the ones with the cutest babies doing baby things! They would always make me smile. And, the thing is, I actually remembered the product they were advertising...not like the ones now!

June Freaking Cleaver said...

The only commercial running right now that I like is for the Toyota Prius...and I liked the music in the CVS ad, but would never have guessed it was for a drugstore.

Ahh, life was so simple back then!

Jenners said...

What a great trip down memory lane! Loved it! And I think commercials are dying due to DVRs ... I know we fast-forward through them all the time!

And I don't think they make jingles like they used to. I can't think of a commerical song or slogan I've heard lately.

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